As we enter a new month, a handful of brands are entering different categories: Isle of Paradise has made the move from sunless tan products to body care and Horace has introduced its first beard care range. Meanwhile, two exciting new skincare brands, Untoxicated Skincare and Dr. Diamond’s Metacine, have emerged with specialist debut offerings. Sol de Janeiro is spreading the summer spirit with the introduction of three fresh new fragrances inspired by the season.RETAILFounded in 2021, Whind was created by beauty industry executive Hind Sebti, whose resume includes Waldencast, L’Oréal, and Procter & Gamble, and is rooted in ancient practices and backed by modern science to craft sensorial products that deliver visible, lasting results. The skincare brand launched DTC and is expanding to retail, rolling out in 50 select Bluemercury locations across the US and online.The clean fragrance brand 5 Sens debuted earlier this year, founded by beauty investor and Wander Beauty co-founder Divya Gugnani. The five scents, priced at $65 each for a 30ml bottle, will begin a Sephora rollout online at the end of May, followed by 224 retail doors the following month.Amorepacific's Laneige brand expands its retail footprint in the UK with a launch in 51 Space NK doors. Founded in 1994 in South Korea and launched in Europe in 2019, Laneige is known for its intelligent skincare solutions, having spent over 25 years "unlocking the secrets to hydrated and healthy skin.”Ellis Brooklyn, the clean fragrance brand founded by Bee Shapiro in 2013, is expanding its partnership with Sephora, launching on Kohls.com.